Brand protection · Online impersonation

Detect, remove, and prevent online impersonation.

Protect your organisation from phishing, fake websites, and anyone trading on your name, with coordinated takedowns and continuous monitoring.

Built for fast response to phishing, impersonation, and the sites behind them

The essentials

What brand protection means in practice.

Brand protection is not limited to trademarks on paper. In practice it is the ongoing work of finding and shutting down anyone trading on your name online: phishing, impersonation, fake sign-in pages, scam domains, and misuse of your logo and your words to mislead customers and staff.

  • Fake websites using your logo and your words
  • Phishing pages copying your sign-in, checkout, or help pages
  • Lookalike domains and web addresses built to read like yours
  • Scam pages that abuse customer trust in your name
  • The same people coming back across several domains or platforms

It works best when you combine takedowns, website monitoring, and dark web scanning so cases are closed quickly and repeats are caught early. See also our phishing removal hub.

Why it matters

Why brand impersonation is dangerous.

Fake sites cost you money and time straight away. It gets worse when several run at once across different domains and platforms.

  • Stolen logins

    Fake pages collect passwords, one-time codes, and account recovery details, then that access is used for further fraud.

  • Customer fraud

    Fake checkout and support pages take money and data away from you while the customer believes they are dealing with you.

  • Loss of trust

    Even short-lived impersonation damages confidence and slows sales, and the damage to your name lasts.

  • Increased support burden

    Your teams absorb the sorting, the refunds, and the reassuring, and it grows with every new fake site.

  • Repeat attacks on new domains

    Whoever is behind it buys new domains and puts up new pages faster than anyone can chase them by hand.

How brand protection works

A repeatable flow from detection to monitoring.

  1. 01

    Find suspicious domains, pages, and misuse of your name

    Spot lookalike domains, cloned pages, and misuse of your logo and name across the web.

  2. 02

    Capture evidence and confirm it is really about you

    Record addresses, times, and copies of the page so the report stands up and moves fast.

  3. 03

    Coordinate takedowns with everyone who can act

    Send the report to the domain seller, the hosting company, or the platform, and chase it properly.

  4. 04

    Monitor for recurrence and replacements

    Watch for the same scam reappearing on a new address after the first removal.

Featured guides

Practical walkthroughs, step by step.

Detection, reporting, takedowns, and monitoring, written for whoever has to deal with this.

Response checklist

What to do if your brand is being impersonated

  • Copy the exact web address and take screenshots
  • Note the date, the time, and where you found it
  • Do not type anything into the fake form
  • Note who is hosting it, if you can tell
  • Submit reports and coordinate takedowns
  • Watch for it coming back on a similar address

Use our report form for suspicious web addresses, or contact us for coordinated takedown and monitoring support.

Staying ahead

Why continuous monitoring matters.

Takedowns address what is live today. Without ongoing cover, the same people come back with new domains, new hosting, and new social accounts. Attacks change quickly, and repeats are common, especially around launches, sales, and anywhere customers sign in or pay.

Pairing removal with website monitoring and dark web scanning finds it sooner and keeps the reporting joined up when new fake sites appear.

By the numbers

Scale of threats we help teams address.

1M+

threats detected

1M+

harmful domains found

1M+

takedowns coordinated

Need help protecting your brand online?

If someone is phishing your customers or impersonating you online, start with coordinated takedowns and continuous monitoring.